Damali Alexander

Course

The Behavior Blueprint

Digital course + assessment

Why you’re stuck — and the science to get moving.

A self-paced behavioral science course for entrepreneurs and professionals who keep doing the hard work without getting the results they want.

Get the Blueprint — $197 Self-paced · 5 modules · 25-question diagnostic
Damali Alexander smiling as she works on a yellow laptop

What is The Behavior Blueprint?

It’s not knowledge you’re missing. It’s behavior.

Most high-performers aren’t struggling with knowledge. They’re struggling with behavior. The Behavior Blueprint is the first course built on Applied Behavior Analysis and Organizational Behavior Management — designed specifically for the business owner who has tried everything else.

You’ll diagnose your own behavioral patterns, then build a plan grounded in the same science Damali uses with organizations.

How does it work?

Five modules. One blueprint.

  1. 01

    Behavior Profile Decoded

    Identify your personal behavioral patterns, execution style, and the hidden reinforcers that drive your decisions.

  2. 02

    The ABC Model for Business Owners

    Apply the Antecedent–Behavior–Consequence framework to your actual work systems, not just theory.

  3. 03

    Your 30-Day Behavioral Protocol

    Build a personalized change plan rooted in behavioral science — with weekly check-in structures that make it stick.

  4. 04

    Behavior Design for Your Team

    Stop motivating and start designing. Apply environmental change strategies that improve team performance measurably.

  5. 05

    Sustaining Change

    Learn the behavioral science behind why change fades — and how to engineer the conditions for lasting results.

The diagnostic

Six behavioral domains, assessed.

Your 25-question diagnostic scores you across six domains, so you know exactly where your behavior is helping you and where it’s getting in the way.

  • Execution Consistency
  • Decision Latency
  • Environment Design
  • Reinforcement Clarity
  • Social Contingencies
  • Momentum & Recovery

Investment options

Choose your path.

Entry

$197

  • All 5 course modules
  • 25-question diagnostic
  • Domain score report
  • 30-day action protocol
Choose Entry
Recommended

Signature

$397

  • Everything in Entry
  • Full behavioral workbook
  • Peer accountability cohort
  • Live Q&A session
Choose Signature

VIP

$697

  • Everything in Signature
  • 1:1 behavior audit call
  • Custom 90-day protocol
  • Priority email access
Choose VIP

Is it right for me?

Built for people who’ve done everything right.

  • Entrepreneurs who’ve read every productivity book

    You know what to do. The problem is execution — and this is the first course that diagnoses why.

  • Leaders whose teams aren’t performing

    You’re not dealing with attitude problems. You’re dealing with behavioral design problems. This is the fix.

  • Healthcare, education & wellness professionals

    The science you use with clients, finally applied to your own practice, team, and business.

Damali Alexander smiling in a plaid blazer

Who teaches The Behavior Blueprint?

Damali Alexander, BCBA

Damali Alexander is a Board Certified Behavior Analyst (BCBA) with an extension in Organizational Behavior Management, and has spent her career studying what genuinely motivates people — and building the systems that make it sustainable.

She’s a founder who has built and operated businesses across industries, including a transportation logistics company that employs 80+ people in NYC. She brings both the science and the operational reality of actually running teams.

  • BCBA
  • OBM Specialist
  • Educator
  • Founder
I want to learn with Damali

“Yes, Damali! I’m ready to understand my behavior.”

Start with the free 10-question diagnostic to see your top behavioral domain — or go straight to the Blueprint.

Get Early Access

Entry from $197 · Signature $397 · VIP $697